01
Training & Education
Historically, most technologies designed to aid learning have been aimed at enabling access to information. This came out of necessity as there were no tools to improve the level of connection between the learner and the learning material. This is where Virtual Reality comes into the picture as it significantly increases the feeling of presence. Being there and experiencing anything makes a huge difference compared to traditional text or video based methods. Even more importantly, it gives the ability to interact with basically anything and that is the real game-changer. There are countless topics that are either too expensive, too dangerous or physically not possible to bring into a classroom. With Virtual Reality there are no boundaries, no matter the scale or complexity.
Imagine that when learning about the human body you aren't expected to use your imagination based on a few images, but be inside a realistic vein or interact with any organ...
Imagine that when learning about historical location or event, you can actually be present and walk around with complete freedom as if you were there...
It's not just for education in schools, corporate and professional training can benefit just as much. Imagine that a sales person can practice with a digital human, who reacts realistically to the interactions, or an industrial fire safety training simulation where you can practice getting out of the burning building, while being in complete safety.
02
Marketing
One of the key aspects of marketing is gaining and then keeping the customer’s attention for as long as possible. The best way to achieve this is to provide an experience that is fun and exciting. When it comes to traditional methods, it’s quite a task to show something new to the average consumer, but with Virtual Reality there are endless possibilities to make something that is outstanding.
You can show your products in a way that is not possible or cost effective physically. But it's not just about showing, with Virtual Reality you can really make your customers be involved. They aren't just able to view a product, but view their own version, for example, they can customize an apartment or a car in a matter of seconds.
Another great way for engaging customers is to provide an experience that is playful and fun or simply just exciting. Virtual Reality gives a whole line of new possibilities to turn anything into a little game. For example, letting kids to explore a fantasy forest and find your products as part of an Easter egg hunting game.
Or if one would rather maintain a professional tone, it's also possible to provide an exciting environment and deliver the information in a way that fits the tone of the company. For example describing your product while climbing a beautiful mountain or showing the effectiveness of a new medicine from within a digital body.
03
Mobile Apps
There are more than 3 billion smartphone users worldwide and nearly every person we know has one, this makes the platform the most convenient way to connect with customers. What’s even more exciting is that the increasing processing power of these devices gave us the opportunity to deliver spectacular and complex 3D experiences into our users hand, both in the traditional ways or using Augmented Reality.
For example, when traveling to a historical location, you no longer need to rely on audio tour guides or paper leaflets. You can just hold your phone and see a realistic 3D representation of what the location looked like in its original form.
With Augmented Reality, you can use your phone’s camera to inject 3D elements into your physical surroundings. For example you can see if a specific type of furniture fits into your apartment, before actually buying it.
